Metrics and recent improvements

How I am using metrics to drive improvements

First week of the new year

The first week of 2025 has brought some exciting developments for my macOS app. Downloads have increased noticeably, and the app is appearing more frequently in Apple Store searches. This is a significant improvement, as previously, the app only appeared to a handful of people on the best days.

My Plan Moving Forward

From here, my focus is on analyzing every step potential customers take and improving their experience wherever possible. This is not an easy task, but I believe that without improving these metrics, it will be impossible to reach more users who can enjoy the app.

What Am I Improving?

1. Enhancing Visibility in the Apple Store
Since I’m just starting and cannot afford paid ads or marketing campaigns, I’ve been looking at what successful competitors are doing and finding ways to make my app more attractive without appearing "cheap."

• Improved Screenshots: Competitors use screenshots with phrases that highlight the app’s features. I’ve followed suit, creating polished screenshots and adding captions to emphasize the benefits of the app.

• Expanding Language Support: I translated the app into Spanish to increase visibility in Spanish-speaking markets. Additionally, I discovered that adding more languages can improve visibility in the US Apple Store. While implementing this, I realized that I had only set the app’s language to English (Canada). This oversight meant the app was not listed in the US, UK, or Australian stores. When I tried enabling English (US), an error indicated that another app with the same name already existed. To resolve this, I renamed the app to “Money-Map.”

2. Using Better Tools
I started using the Helm app for macOS, which simplifies the app submission process to the Apple Store. Helm also provides keyword suggestions, making it easier to avoid common mistakes, such as using the same word in both the app’s name and its tags.

3. Preparing for User Interaction
To ensure the app meets users’ needs, I’ve set up analytics to track how users interact with the app. However, maintaining user privacy is one of my core values. I’ve been careful only to track errors and usage of specific features, without logging any personal data that users input into the app.

Looking Ahead

I’m hopeful these improvements will attract more customers, which will, in turn, provide valuable feedback and help improve retention. By continuously refining the app, I aim to create a product that users love and trust.